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Research papers

From scenarios to strategy

Planning is a process in which the management of an organisation must take an active part and with the aid of which major decisions are taken about the structure and direction of the corporation. The decisions involve resource allocation in the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jaap P. Leemhuis
Company: Shell Global
June 15, 1983
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Citation

Leemhuis, J. P. (1983a, June 15). From scenarios to strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-scenarios-to-strategy


Research papers

Strategic planning is not dead but different

The strategic planning process has changed very significant since the early 1970s. Planning has changed in terms of scope (it needs to encompass a mere diverse range of publics) in terms of time span (the need fox' greater flexibility dictates...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Martin van Mesdag
June 15, 1983
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Citation

van Mesdag, M. (1983a, June 15). Strategic planning is not dead but different. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different


Research papers

The changing information requirements for successful strategic planning in the pharmaceutical industry

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Marsha H. Fanucci
June 15, 1983
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Citation

Fanucci, M. H. (1983a, June 15). The changing information requirements for successful strategic planning in the pharmaceutical industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-changing-information-requirements-for-successful-strategic-planning-in-the-pharmaceutical-industry


Research papers

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Michael Poole
June 15, 1983
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Citation

Poole, M. (1983a, June 15). The contribution of research to strategic planning in the airport business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-strategic-planning-in-the-airport-business


Research papers

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Akira Nagashima
June 15, 1983
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Citation

Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-


Research papers

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John H. Fryer
June 15, 1983
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Citation

Fryer, J. H. (1983a, June 15). How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-ensure-the-maximum-contribution-of-market-research-to-strategic-planning-using-an-example-from-the-airline-industry


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
×

Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s


Research papers

Strategic marketing in times of shortages

This paper suggests a model for strategic marketing planning in times of shortages, and outlines the information requirements that are necessary as input to the model. This paper is based on the available literature, as well as on an exhaustive study...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Nicolas Papadopoulos
June 15, 1982
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Citation

Papadopoulos, N. (1982a, June 15). Strategic marketing in times of shortages . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/strategic-marketing-in-times-of-shortages-